Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

We are often asked whether our policies apply to all creators consistently, or if certain channels, like those controlled by public officials, media outlets, or celebrities get exceptions. Our ...

“This global fund will be used to acquire and produce YouTube Originals programming, focused on Black experiences around the world, and to directly support Black creators and artists so that they can ...

Yesterday YouTube’s Global Head of Music, Lyor Cohen, shared a new music milestone that reaffirmed our commitment to the music industry: In the 12 months between July 2024 and June 2025, YouTube paid ...

It's the digital equivalent of a late-night FaceTime with your funniest friends, and for hosts Hannah Berner and Paige DeSorbo, it’s a formula that has turned their podcast, “Giggly Squad,” into a ...

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

Teens come to YouTube to learn, explore their passions, and express themselves. We recognize our responsibility to ensure their time on the platform is well spent. That’s why our teen-focused products ...

A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform.

Since the very first upload, YouTube has opened up a new way to tell stories. Suddenly anyone with a story could find an audience. And they did just that. People filmed in their kitchens, their ...

Today, AI is moving at a pace faster than ever before. It’s empowering creativity, sparking new ideas, and even transforming industries. At this critical inflection point, it’s clear that we need to ...

When we dug into the data, we found that this phenomenon — one we’ve come to refer to as FarmTube — was not limited to Creator on the Rise: It saw massive growth across YouTube throughout 2019. As of ...

Since the earliest days of YouTube, we've had Community Guidelines to establish what's allowed on our platform. These rules of the road gave rise to creative expression while prioritizing the ...