C2 Comms has also been appointed as the agency of record for the UAE National Orchestra, a cultural institution in the Middle ...

Abong will lead brand strategy, integrated marketing campaigns, partnerships and team operations across 10 UAE PizzaExpress ...

adidas partnered up with Dubai’s first homegrown artisanal pasta lab, Sagra Italian pastificio to introduce Adizero Pasta, a ...

The masterclass led by Choucair will offer a behind-the-scenes look at how the top brands in the MENA region think, communicate and grow.

Jury President for PR at Cannes Lions, Tahir said, "I’m looking forward to recognise work that pushes boundaries and shapes reputations." ...

Kicking things off for 2026, these are the picks for January – featuring work from Hardee’s, Mobily, Royal Jordanian, du and ...

Horizon Holdings’ Mazen Jawad calls for relationships that last longer than objectives, and pitching that bring clients & ...

Volkswagen Middle East’s Virginie Ludmer shares that the time has come for a move from noise to intelligence for automotive ...

SQUATWOLF’s Anam Khalid explains why sports marketing is being built outside the stadium and into communities.

Rotana Signs’ CEO outlines how long-term investment, landmark formats and measurement are elevating the Saudi out-of-home landscape.

Louvre Abu Dhabi transformed selected artwork into directional street signs to make the museum more visible and accesible.

The agency provided Sikka with end-to-end, real-time content creation that captured the spirit of creativity, culture and community.