Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...

Varjo’s new generation of headsets connects the world’s most advanced mixed reality technology with the pinnacle of graphical processing power, catering to industrial use cases where highest-level ...

The NeuroErgonomics Conference 2026 brings together researchers and practitioners focused on understanding brain function in real-world environments. The conference centers on how neuroscience methods ...

Discover how to create an environment that promotes the feeling of home, through optimal brain function with our guide on designing spaces conducive to cognitive well-being. Learn the essential ...

Abstract: In conditionally automated driving, drivers decoupled from operational control of the vehicle have difficulty taking over control when requested. To address this challenge, we conducted a ...

Discover how your body quietly shapes every decision you make. Emotional reactions trigger measurable signals—like changes in heart rate and skin conductance—that the brain stores as “somatic markers.

How does the brain react to fragrances? Your brain reacts to external stimuli, that is an indisputable fact but how does your brain respond specifically to fragrances? We have many ways of perceiving, ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Choice architecture describes how decisions are shaped by the way options are presented. Order, framing, defaults, and timing all influence what people choose. Rather than changing preferences, choice ...

Cognitive workload refers to the mental effort and resources required to perform a specific task or activity. It is a measure of how demanding a particular cognitive task is on a person’s brain.

Imagine standing in front of a magnificent painting, feeling a surge of emotions that transcend words. Or listening to a piece of music that sends shivers down your spine, with each note resonating ...