Creating a strong, recognisable brand is critical to business success. But a brand is more than just a logo or tagline. Indeed, effective branding requires cohesion – aligning every customer ...

1440p, or QHD or 2K resolution, is becoming an increasingly popular choice for gaming monitors. With 2560 x 1440 pixels, 1440p monitors strike a nice balance between price and high resolution compared ...

Explore how the iconic Airbnb logo design evolved into the Bélo symbol, representing belonging and community. Learn about its history and impact. As the founder of a branding agency, I've worked on ...

A comprehensive guide on the benefits of diversity marketing - from customer goodwill to increased revenue - and practical tips and resources. Amidst the shifting sands of modernity, diversity and ...

Mobile phones have become an indispensable part of daily life in our modern digital age. From staying connected with loved ones to handling business on the go, these handheld devices have ...

In the Apple Pencil vs Logitech Crayon battle, the winner ultimately depends on your needs and priorities. Follow the blog to find which stylus is best. Home > Design Tools > Apple Pencil vs Logitech ...

Tired of your social media plan going nowhere? You're likely making predictable mistakes. This brutally honest, 90-day framework will help you stop wasting time, define your goals, and build a content ...

Tired of hype? This is the brutally honest truth about Snapchat vs TikTok for entrepreneurs and small businesses seeking actual results, not just vanity metrics. We cut through the noise to deliver ...

Several brand equity models have been developed to understand and measure brand equity. Two popular models are Aaker's and Keller's. Brand equity, a critical marketing concept, is the commercial value ...

Non-governmental organisations (NGOs) play a vital role in society. They tackle complex humanitarian, environmental, and social issues on a global scale. But making a real impact requires more than ...

Product thinking is emerging as a crucial skill for building great digital products in the modern landscape. With consumers demanding exceptional digital experiences, having a product-focused mindset ...

In this article, we’ll consider the role of data-driven design in eCommerce. What does this term mean? Learn more on the Inkbot Design Blog. Data. It surrounds us and powers various eCommerce ...