Communications is a noisy industry. You need to like words if you want to work in comms, PR or publicity. After all, we use a lot of words in what we do. You also need to understand that words matter.

In today’s evolving marketing landscape, businesses are recognizing the need for campaigns that truly resonate with their intended audiences. When that intended audience is Indigenous, we encourage ...

We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.

Nielsen has launched the results of a global study into trust in advertising, designed to uncover consumer opinions on advertising globally. The study found that trust differs by age, who is in the ...

In March of 2020, RED Academy, one of Vancouver’s largest digital marketing and tech training schools, announced bankruptcy on a Zoom call with its staff. The school claimed pandemic strains were ...

Jelly Academy’s Digital Marketing Bootcamp is a global leader in training current and future-ready digital marketing skills. Whether you’re launching a business, enhancing your marketing expertise, or ...

Our search for the 2022 Canadian Marketing, Advertising, Communication and PR Hall of Fame inductees is complete. The individuals on our final list have played a meaningful role in making Canadian ...

Selecting the right marketing course is a pivotal choice for both current and aspiring marketers. But with numerous options available, tailored to various aspirations and learning preferences, the ...

Written by: Jo Loup for NLogic (full article can be read here). Over the past five years, the pandemic and the increasing cost of living have both influenced consumer behaviour trends in Canada. Using ...

Influencer marketing may be the world's oldest sales tactic, and like it has done with many things, social media has exploited it beyond any reasonable level, but brands are finding creative new ways ...

We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.