Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the ...

After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff ...

The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to ...

According to Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, AI isn’t just a new technology or ...

At CommerceNext, Tractor Supply’s Chief Marketing Officer discusses how the retailer is using AI to do more, but still ...

Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says ...

At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how ...

Adults have been quietly borrowing Crayola for years. Now Crayola is finally speaking to them directly. With the launch of ...

U.K.-based toothbrush brand Ordo breaks into the U.S. by marketing its electric children’s brushes with Squishmallows, Wicked ...

To mark Great American Media’s fifth anniversary, Cynopsis spoke with President & CEO Bill Abbott about the company's choice ...

Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert than traffic from other sources, according to new data from Adobe.

Given the continued emphasis on AI tools as a marketing essential, you might expect CMOs to be dedicating a higher percentage of their budgets than ever to martech. And in fact, 62% of the 401 CMOs ...