"AI agents are everywhere, but there’s a value ceiling," said Melissa Hilbert, a vice president analyst in the Gartner Sales Practice. "Beyond a certain point, more AI does not mean more productivity.

Agentic shopping is changing consumer behavior, but brands can use helpful, personalized messaging to stay top-of-mind when AI does the browsing ...

Bloomreach's Loomi AI-powered marketing automation and e-commerce search are now available on AWS Marketplace.

Powered by Amperity's patented identity resolution, the Customer Data Agent operates on a complete view of the customer using unified and real-time customer profiles rather than fractured system-level ...

Teneo.ai, a customer service automation provider, has expanded its Teneo 8 platform with AI Agents for the airline industry.

Syspro, an enterprise resource planning (ERP) solutions provider, and SugarCRM, provider of a sales automation platform, are partnering to give manufacturers and distributors precision selling ...

UserTesting, a provider of customer insights, has acquired User Interviews, providers of a participant recruitment platform for user research, market research, and artificial intelligence training.

Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

Seamless access to high-quality, governed data and models is now available to power and train the next generation of marketing AI use cases.

PubMatic's AgenticOS provides a system-level layer that allows agents to plan, transact, and optimize programmatic advertising.

Optable's Lanner Agent is an agentic AI ad planning tool that automates RFP-to-audience activation for publishers.

Koddi, providers of a commerce media platform, has added artificial intelligence-powered capabilities to layer intelligence into day-to-day commerce media operations.