How AI is Rewriting the Consumer Journey, exploring how responses generated by large language models (LLMs) are influencing ...
This week, the AI boom collided with commercial and regulatory realities, as major platforms doubled down on AI-powered experiences. In today’s MadTech Daily, we cover Uber and Delivery Hero joining ...
In today’s Digest, we cover publisher ad supply plunging by as much as 40% as AI search erodes web traffic, Spotify testing a ...
The IPA's Q2 2026 Bellwether Report paints a picture of an industry choosing conviction over caution. Despite a tense ...
As live sports audiences increasingly shift to streaming, new research from DoubleVerify, the leading software platform to ...
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with ...
In this episode of A Coffee With... Rachel Douglas, founder of Ad Astra Advertising, joins ExchangeWire's John Still over a ...
Assertive Yield announced the appointment of Mathieu Gallienne as director of publisher development in France and Benelux.
Charlotte McEleny talks to Kabeer Chaudhary, global CEO of M&C Saatchi Performance, about the case for staying independent in ...
OpenAI ad business set to miss forecast by 90% . OpenAI's advertising business is on track to fall roughly 90% short of the ...
AI-generated voices are at least as effective as human voiceovers in audio advertising, while relevant AI regional accents ...
Lou hopes for an open market with more visibility and transparency in ad tech, which will help to build trust that has been ...
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