Publisher ad supply collapsed up to 41% in Q2 as AI search choked the open Web — yet prices rose. Scarcity is no longer an ...
Recent research shows media quality itself matters, and ad value is moving to the brands that can prove that quality along ...
This week’s Webinar, presented by the INMA Readers First Initiative, saw initiative lead Greg Piechota sitting down with ...
Newsrooms have to look at content differently in the age of AI, thus the popularity of discussions and strategies around ...
Total access to all INMA reports on just-in-time topics, trends, and case studies ...
Total access to all INMA reports on just-in-time topics, trends, and case studies ...
Financial publication Talouselämä introduces digital weekly edition as print alternative ...
Total access to all INMA reports on just-in-time topics, trends, and case studies ...
Gemma Jones is editor at The Advertiser in Adelaide, Australia. She can be reached at [email protected].
Quek Sy Mung is the chief sub editor at Lianhe Zaobao, based in Singapore. She can be reached at [email protected].
Total access to all INMA reports on just-in-time topics, trends, and case studies ...
Today's environment presents steep challenges for newspaper and magazines looking to grow their audiences. Never before have consumers had so many media choices available to them. Yet publishers are ...
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