Meta is giving its AI assistant a better “memory” in an effort to make the chatbot more useful. The company’s latest AI update allows the assistant to “remember certain details that you share with it in 1:1 chat” and uses your past activity on Facebook and Instagram to make more personalized recommendations.

Meta says that it is rolling out improvements to Meta AI, its cross-platform chatbot, including the ability have the bot “remember” details from conversations. In a post on Meta’s official blog, the company said that,

Meta reported record quarterly revenue and net profit for Q4 2024 as it looks to massively boost spending on AI in 2025.

Recent advances in artificial intelligence (AI) hold the potential to unlock billions of dollars in value for businesses through more effective and efficient work assisted by AI. Some of the biggest early winners in AI are the companies that make it possible to develop and train large language models,

Along with these “memories,” Meta AI on Facebook, Messenger, and Instagram will deliver “a greater level of personalization” using information from your accounts on each platform, including your age, gender, and “interests based on your activity,” according to Meta’s support page.

Meta Platforms CEO Mark Zuckerberg announced the social media company plans to spend as much as $65 billion this year alone to build on its artificial intelligence efforts.

On Mark Zuckerberg's Instagram, a thinly-veiled AI fetish account called "Asian Amputees" has more than 100,000 followers — and under Meta's new content rules, that's A-OK. Using hashtags like #amputeegirl,

As it rolls out today, Meta AI will deliver answers based on information you've shared with it for a more personalized experience. The company also highlighted an update rolling out for the AI's "memory boost" on Instagram, Facebook, and Messenger. Meta AI recently picked up a "voice" and the ability to "see" your photos for editing and recipes.

Meta reports record profits and revenue in 2024, driven by ad growth and plans massive AI infrastructure investment.

Meta Platforms posted record revenue in the fourth quarter, aided by artificial-intelligence improvements to its ads business.The Facebook and Instagram parent reported a 21% increase in sales and $20.

If artificial intelligence can truly run more efficiently, the power it needs might be less than experts assume.

Privacy experts note that Meta ‘s approach to AI memory includes robust security measures to protect user data. The company has implemented encryption protocols and data retention policies that comply with global privacy regulations, including GDPR and CCPA.