It likely did not feel like marketing magic when The Martin Agency combined insurance, a lizard and a British accent in 1999. But alas, magic it became. More than 150 commercials later, the Geico ...

Relatively obscure until the 1990s, GEICO, a direct marketer of auto insurance, began to make its mark when it expanded beyond direct-mail solicitation and spent money on other media, especially ...

GEICO’s famous Gecko spokesman is exploring another career path, debuting his first book. Entitled You're Only Human: A Guide to Life, the 164-page book is published by Workman and retails for $11.95.

The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...