Everyone who owns a business eventually has to become involved in finance, marketing and production. These activities are a must to effectively manage your business. Looking back in history most ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

The humble marketing plan: definitely not the most exciting part of the job. In fact Allister Frost, managing consultant at Wild Orange Media, admits: “It’s a boring part of marketing if I’m honest, ...

If you want to succeed as a financial advisor, you can't simply wait for clients to show up. Advisors who have built sustainable businesses know that what you really need is an attention-grabbing ...

Rebecca Hourihan, founder and chief marketing officer of 401(k) Marketing LLC, recently brought her wealth of plan advisory knowledge and her eye for trend-spotting to list some of the top ...

A bit harsh perhaps, and for those marketers doing a sterling job in trying circumstances, no offence intended. McDonald’s comments provide interesting talking points nonetheless. Could those in ...

Good marketing can have a huge impact on how nonprofit organizations achieve their fundraising goals and engage their communities. Though their financial objectives are different, nonprofits can learn ...

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...