“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

It is part of a new deal with cinema advertising company National CineMedia Inc. A shocking announcement from AMC has left ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter. In a statement, the ...

Note: NCM is the in-theater advertising company that facilitates non-trailer ads before movies. Fox While there may not be a negative impact on moviegoing habits as companies like AMC add more ...

Investing.com -- AMC Entertainment (NYSE: AMC) Holdings Inc., the largest US theater chain, has decided to increase the number of advertisements shown in its theaters before each movie, according to ...

The head of the AI video generation platform dives into the AI art debate tearing through the creative industry.

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...