FC Copenhagen and adidas launch the 2026/27 away kit featuring the Originals Trefoil logo to celebrate the club's traveling terrace culture.

Inside the sportswear giant’s master class in cultural marketing, real-time activation and star-powered storytelling.

David Bowie's song "Five Years," which Meta used in a supposedly inspiring advertisement, is about humans learning that they have five years left to live before the apocalypse.

The new training line, which blends Superstar-inspired design with Climacool, AdiSoft and Lycra Adaptiv technologies, is ...

SPAIN may have won the World Cup title, but Sir David Beckham is the real winner, appearing in every ad break and taking home ...

Lionel Messi's Adidas ad (left) and Kylian Mbappé's Nike ad (right). Via Complex ...

Adidas Originals has recently opened a new flagship store in Song Wat, one of Bangkok's most vibrant neighbourhoods. Rapidly emerging as a hub of creativity and inspiration, the historic community, ...

NEW YORK, June 24 (Reuters) - As the World Cup brand battle heats up, sportswear giant Adidas (ADSGn.DE), opens new tab appears to be getting a bigger boost than rival Nike, early data show. Sign up ...

Jan 14, 2022; Miami, Florida, USA; Canadian rapper Drake attends the game between the Miami Heat and the Atlanta Hawks at FTX Arena. Mandatory Credit: Sam Navarro-Imagn Images Just when you thought ...

Here’s our soundtrack to yet another tumultuous year in the making. Springsteen offered up a protest rallying cry against Trump fascism; Charli xcx gave us a droll, doom-ridden 2026 time capsule; Luke ...

Bruce Springsteen apologized for not letting Bono use one of his songs for a (RED) campaign with Gap. The song, "Girls in Their Summer Clothes," is one of The Boss' "personal favorites." Bono honored ...

“That was a big mistake ... I should have said yes,” Springsteen told Bono at the Tribeca Film Festival on June 13 KMazur/WireImage Bruce Springsteen apologized for refusing Bono's request to use his ...