BETC Paris’s Michael Boamah sees hip-hop artists swerve into the running craze. He thinks there is more to come from the fusion of these cultures.

The German sportswear giant reported better-then-expected growth of 12 percent in 2024. But Adidas executives remained ...

And while the specific sneakers may have changed, shoes are still an incredibly important part of the culture. These are the most important sneakers in Hip Hop History. When hip hop was in its infancy ...

The buzziest sneakers are collaborations with female designers. Here, we explore how legacy footwear brands are making space ...

Another day, another Adidas trainer has been hailed as “replacing the Samba”. Neck and neck competing for the title are the sportswear giant’s laceless Taekwondo, slimline Japan and Superstar styles, ...

The Wales Bonner Adidas Sambas ... who’s actually running the largely male-dominated industry. According to Elizabeth Semmelhack, a historian and senior curator at the Bata Shoe Museum ...

Daniel Zuchnik/Getty Images Telfar Clemens has been running his Brooklyn-based brand ... Hollywood when they were making those stripper shoes. Hip girls would go buy them because they were dirt ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

The time-honoured tradition of adidas's iconic three stripes is reflected in this early hip-hop style ... We love the terrex soulstride trail running shoes in core black and solar red (was ...

He gets a rubdown. Eats a banana. And heads to the cool-room at the Queensland Sport and Athletics Centre in Brisbane to lace ...