Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

Goodyear Tire & Rubber Co. has awarded Publicis Groupe the vast majority of its global marketing business—a sweeping ...

Zvika Netter serves as CEO of the combined ad tech organization, reporting to Bill Wise, and has joined Mediaocean’s Board of Directors. Grant Parker, former head of Flashtalking, is now president of ...

As retail media continues to reshape the ad biz, Havas is making a play for a bigger slice of the market with its latest ...

How did a low-production ad from Kanye West directing viewers to a site selling antisemitic merchandise dupe broadcasters and ...

Storied names of the global ad industry ... and Leo Burnett no longer adorn the name-boards of advertising agencies. Of course, traditional media vehicles like press and television have given ...

Cannes Lions is embracing the creator economy with new awards and greater focus, setting the stage for creators to shape the ...

Three big reports paint an unfavorable picture for the Indian advertising industry as AdEx growth slows down. Social Samosa ...

Retail Media Contribution ex-TAC (net revenue) grew 25% year-over-year at constant currency in 2024 and 23% in Q4 ...

As Mediaocean sees it, the combined entity creates "a leading global, omnichannel ad tech platform, empowering brands, agencies, and publishers with more control, choice, and intelligence over their ...

Channel Factory is a global, independent ad tech company, dedicated to helping brands and agencies successfully advertise on social media. Its guiding principle is to amplify positivity and ...