With WPP to report its full year 2024 numbers next week, it has been announced that Ogilvy has promoted André Laurentino ...

As Mediaocean sees it, the combined entity creates "a leading global, omnichannel ad tech platform, empowering brands, agencies, and publishers with more control, choice, and intelligence over their ...

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

Zvika Netter serves as CEO of the combined ad tech organization, reporting to Bill Wise, and has joined Mediaocean’s Board of Directors. Grant Parker, former head of Flashtalking, is now president of ...

Goodyear has awarded Publicis Groupe the vast majority of its global marketing business—a sweeping consolidation play that ...

Cannes Lions is embracing the creator economy with new awards and greater focus, setting the stage for creators to shape the ...

Three big reports paint an unfavorable picture for the Indian advertising industry as AdEx growth slows down. Social Samosa ...

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

Strategic collaboration with Dubai Design District (d3) enhances real world digital in urban environments, reaching more than ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.