Enterprises using lead scoring benefit from a 77% increase in lead generation ROI compared with organizations ... Yes[ ] No[ ] Do you use both persona and predictive scoring together? You need persona ...

Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.

AI’s seemingly magical power to create verbal, visual, and even audio content comes from processing power, the chips and data ...

When it comes to B2B marketing, generating high-quality leads is often a major challenge. Many businesses spend significant ...

Considering that lead generation is responsible for one of your company's most valuable assets—the customer—lead generation is a cornerstone of your B2B company. At its core, lead generation is the ...

By understanding the challenges of today’s buyers, personalizing the experience and staying nimble, companies can build a ...

In the realm of B2B marketing, making sales and keeping customers is more difficult than ever. In contrast to B2C businesses, ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...