The length of college basketball players’ shorts has noticeably varied over time, but it turns out the players themselves don ...

Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, the conference partnered with the clothing line Bathing Ape in a logo on ...

The College Basketball Crown unveiled the 2025 Crown Trophy for the inaugural tournament, introducing the first wearable ...

The Louisville Bats launched a new secondary logo last month ahead of the team's 25th season of baseball at Louisville ...

Fully adorned with “XII” symbols, the court has been panned as headache-inducing, although the Big 12’s commissioner said ...

Gameday Creative crafted the broadcast package around the theme of “home field advantage,” deliberately magnifying the Braves ...

Los Angeles Dodgers star Shohei Ohtani has thanked the creator of the popular basketball manga Slam Dunk for designing the player's l ...

"I wanted to create a wrist-worn device that would allow basketball players to easily and accurately track shooting ...

The Big 12 has unveiled an unusual-looking court design for the conference's basketball tournaments, leading to a strong reaction from social media ...

The announcement made by NBA Commissioner Adam Silver and FIBA secretary general Andreas Zagklis is a major step forward ...

The Big 12 men's basketball ... design, with some calling it an eyesore. The conference, which partnered with streetwear brand Undefeated for the design, says the court at T-Mobile Center in Kansas ...