Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

At the beginning of his freshman year, Isaiah Evans wasn’t too concerned about the length of his shorts. He was happy to be ...

Two Wyoming families who have rooted against each other on the basketball court in their home state ran into each other ...

JuJu Watkins may not be on the court with her teammates, but they kept her close with matching shirts. USC faces Kansas State ...

Rising NBA superstar Victor Wembanyama is so unlike any other player in NBA history that his nickname is "The Alien." Despite ...

Here are some of UConn's unique brand partnerships, many of which relate to the women's and men's basketball teams.

Lady Vols basketball coach Kim Caldwell made a promise to her players that if they made it to the Sweet 16, they could stray from their shoe policy.

Caitlin Clark's Nike Kobe 5 PE is finally sees a release date. Check our Sneakers news for more upcoming releases and ...

Olivia Moultrie isn’t just a rising star in women’s soccer—she’s already a trailblazer. At just 19, she’s made history in ...

A pair of Nike basketball shoes that have been labeled by a popular YouTuber as "one of the most bizarre shoes I've ever ...

In an interview with Fortune back in January, Nike CEO Elliott Hill confirmed that they are still "working on" Clark's ...