Police are responding to a mall in Little Rock, Arkansas, after shots were reportedly fired on Black Friday. Park Plaza ... as medical personnel outside the shopping center. It remains unclear ...

As the official kickoff of the holiday shopping season ... tell Business Insider that this level of chaos can still break out today on Black Friday.

Opinions expressed by Forbes Contributors are their own. I write about consumer trends shaping the future of retail. The holiday shopping season is upon us, bringing new consumer spending habits ...

Black Friday is approaching, marking the unofficial kickoff to the holiday shopping season. While the event offers many buying opportunities, it also presents the challenge of shopping smartly.