Here's Why Brian Niccol's "Back to Starbucks" Plan Is Going Better Than It Seems
Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...
From Authenticity To AI: What Marketing Leaders Need To Know For 2025
The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...
Letter from China: Rediscovering hometowns, delving into China's county economies
Festival means reunion for the Chinese people Back in my hometown in Chiping east China Shandong Province I found myself on a journey of red ...
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17 Best Brand Personality Examples & Traits
For example, extroverted customers favour lively and active ... Understanding brand personality traits is crucial in achieving this. Starbucks' brand personality is characterised by sophistication, ...
Food Processing3d
Wait Till Next Year? No Real Standout Super Bowl Commercials Yet Again
With a Super Bowl game that wasn’t particularly close or that intriguing after the opening kickoff, the commercials needed to step up this year; our editors think most of ...