Investment banking is relationship-driven, nonlinear, and long-term. Deals evolve unpredictably, with shifting strategies, multiple stakeholders, and overlapping mandates. To adapt, banks often hire ...

Lancaster, Ohio, rolls out a 311 CRM system for residents to report non-emergency issues and access city information.

By leveraging AI, first-party data, and hyper-personalisation, the report demonstrates how business value can be created ...

Martech adoption is accelerating as businesses embrace AI-powered tools for improved CRM, process automation, and ...

The report addresses challenges like integration complexities, data privacy concerns, and the skills gap in the Martech ...

Virgin is a big user of Adobe tech in process areas of the business. The question now is how to tap into AI innovations in a ...

Marvell Technology's CIO Nishit Sahay has driven value from creative use of the cloud, data and AI to help fuel the company's ...

Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Data is the modern business world’s lifeblood, informing decisions and shaping strategies that keep companies competitive.

Nick Pericle will lead two sessions at our May SHIFT Conference on benchmarking digital competencies and driving successful change management in digital transformation. Here's the background on his ...

Luiz Domingos, the Chief Technology Officer and Head of Large Enterprise R&D at Mitel, has built a distinguished career spanning over two decades. Known for his innovative approach and deep technical ...