Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

Dad, I’ m bored,” one of my kids says to me with a vocal tone and body language I can only really describe as “invertebrate”.

The company’s head of parental advocacy addresses concerns with her favorite phrase: “Don’t panic. Parent.” ...

Lifelike down to the fingernails, complete with tiny veins and folds of skin – dolls that look like real babies can be deeply endearing yet unsettling. In the Netherlands, however, there are tens of t ...

International momentum is behind restrictions on social media for young children.

Marketing teams are responsible for attracting new customers, engaging current ones, promoting products, and driving sales.

Following the company’s earnings call this morning, and ahead of Toy Fair in New York this week, The Toy Book caught up with Hasbro CEO Chris Cocks for insights on tariffs, the use of AI-driven tools ...

Disneyland crowds surge on $104 ticket days, Walt and Lincoln begin daily rotation, and Downtown Disney construction creates a major bottleneck. Here’s what’s new.

With water parks, outdoor trails and Lego-themed attractions, Billund is ideal for a family getaway ...