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Traditional marketing is often transactional: When you speak to the user, you're mainly measuring clicks and optimizing ...
I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners ...
As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.
Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...
Embattled consultancy and marketing group Next 15 said on Friday it is in early discussions regarding a potential sale of some of its brands, capping a tumultuous week in which it warned about its ...
Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.
Imagine if every time a user across the globe interacted with your SaaS product, it whispered back with just the right message – in their language, at the right moment, and with uncanny relevance.
Zartico’s president and chief innovation officer discuss how AI and the future of travel marketing.
Here are some of the most prominent roles of communication in marketing campaigns and strategies. Learn more on the Inkbot Design blog.