When Montalban promoted “rich Corinthian leather,” no one could prove Corinthian leather was real or even existed, though it did sell cars.

It's soft Corinthian Leather, not rich Corinthian Leather, when you speak of the Cordoba. Señor Montalban didn't use the R-word until much later, when he was pitching K-Cars. 12.

Never mind that Corinthian leather turned out to be a marketer’s invented phrase for a product made in New Jersey. Montalban made us believe in that fantasy too.

Leather interiors aren't quite as hot as they used to be, but they're also not as rare as you might think. "Rich corinthian leather" is a meme for a reason.

Today’s Nice Price or No Dice Cordoba is a model once famously promoted by actor Ricardo Montalbán for its “rich Corinthian Leather” interior. Let’s see what we make of that fancy ...

It’s worth noting the passing of actor Ricardo Montalban, who gave us one of the best “worst ads’ of all time. It’s also worth noting that “rich Corinthian leather” was an invention of ...

It's official: Coming-outta-bankruptcy-protection Chrylser will be sold to Fiat under a deal supported (that is, insisted upon) by the U.S. government ...

Chrysler and Ricardo Montalbán's Corinthian leather. Chrysler/YouTube. This one is more about a broader campaign than a single commercial, but there's a reason for that.

These were cars like the Chrysler Cordoba with its “Corinthian leather” seats — roll those Rs like Ricardo Montalbán in the ads — the Buick Riviera, the Cadillac Eldorado and the ...