BBC Scotland’s BAFTA Scotland-winning reality show The Agency: Unfiltered is back for a third series, offering an exclusive behind-the-scenes look at Scotland’s largest influencer agency, Aquarius ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

From YouTube to Amazon, MrBeast is forging a new kind of media empire. Traditional movie and TV companies should pay ...

Platforms and agencies can handle ongoing monitoring and tweaking, not to mention giving access to influencer marketing networks and creative templates that increase campaign success. So there you ...

Kindness content creators, or influencers as they're often called, are increasing in numbers on social media. Their ...

The casual-dining restaurant chain and cable network will debut a 15-minute TV short film called “I’ll Be Home For National ...

Chili's has found viral success, bringing customers old and new flooding through its doors. But it wasn't long ago that the ...

You have probably heard the term ‘growth marketing agency’ thrown around ... keyword optimization, creative asset design, and metadata optimization Runs targeted campaigns across various channels such ...

Private equity (PE) firms have developed a curious obsession with creative agencies. Yes, those creative agencies—the chaotic ...

Blake Lively is suing her It Ends With Us co-star Justin Baldoni for sexual harassment and a campaign to “destroy” her ...

The campaign is a collaborative output of creative agency Howatson+Company, media from PHD and Domain’s marketing team ...

If you haven’t already implemented AI training, you’re missing out on a major opportunity to amplify. For us, 2025 is all ...