Cross-selling is the art of offering related products or services to existing customers. Cross-selling is a powerful, underutilized strategy that boosts sales and enhances the customer experience.

Similar to up-selling, cross-selling is the act of offering customers additional items that will go well with the one they are purchasing, explains e-commerce solutions provider Yieldify .

Set specific upselling and cross-selling targets for your business. Determine the percentage of revenue you aim to generate from upselling and cross-selling activities within a certain period. 2.

To cross-sell, they could recommend the customer also purchase the matching microwave that fits above the oven. As this example shows, these selling styles can complement each other. But for either ...

Upselling is a tried-and-true sales tool that can pay dividends for many businesses. But do it wrong, and you risk alienating the very people whose business you're trying to increase.

Cross-selling LTD insurance to life insurance customers presents a mutually beneficial opportunity. By tackling a crucial yet frequently neglected risk, you offer your clients comprehensive ...

Pull-based cross-selling empowers the customer with experience and information. Instead of steering a customer down one path, banks present available choices in a coherent and easy-to-follow manner, ...

Bank of America continues to push its efforts to cross-sell brokerage products to banking customers -- and vice versa. This week, BofA announced plans to boost Merrill Edge, adding almost twice as ...

XPO Logistics says cross-selling services across its new acquisitions is gaining traction with shippers, adding 10% to revenue in the fourth quarter.

Cross-selling typically happens at the time of sale when the customer already has his wallet out. Cross-selling takes different products and gives the customer the option to add to his order.