Example: “Schedule a facial and get 20% off our suggested aftercare products.” Mastering the Cross-Sell Conversation. Understanding when and how to present a cross-sell is essential.

Wells Fargo & Co. has instructed some of its employees to stop cross-selling products to customers, shortly after the bank was hit with a $185 million fine for questionable sales tactics.

Up-selling and cross selling are two sales techniques that add value to any one order or existing client portfolio. The up-sell looks to get the purchaser of the product to buy an upgrade, while ...

GMS’s drywall and steel frame products could be rolled into Home Depot’s SRS Distribution roofing, landscaping and ...

But for Wells Fargo, cross-selling has been at the heart of growth. Former CEO Dick Kovacevich is credited with developing the bank'’s obsession with cross-selling products to its customers.

Cross-selling, the strategy of selling multiple financial products to existing customers, is easier said than done in the banking industry. But Wells Fargo is best in its class.

Wells Fargo's (WFC) first, and possibly the most important, operational strategy is focusing on cross-selling. It's the most important pillar of its operational strategy.

Cross-selling works best in that example since the additional products are purchased at the same time in the same location as the primary product. It is less likely to succeed when a financial ...

THE Chamber of Thrift Banks (CTB) has welcomed the cross-selling of financial products of financial conglomerates as an additional business for its members. CTB President Jose Teodoro K. Limcaoco ...

The Wells Fargo scandal has given cross-selling a bad name, but experts say that, done right, it is a crucial revenue driver in this era of razor-thin net interest margins. Their advice: Only sell ...