Example: “Schedule a facial and get 20% off our suggested aftercare products.” Mastering the Cross-Sell Conversation. Understanding when and how to present a cross-sell is essential.

Up-selling and cross selling are two sales techniques that add value to any one order or existing client portfolio. The up-sell looks to get the purchaser of the product to buy an upgrade, while ...

Wells Fargo & Co. has instructed some of its employees to stop cross-selling products to customers, shortly after the bank was hit with a $185 million fine for questionable sales tactics.

But for Wells Fargo, cross-selling has been at the heart of growth. Former CEO Dick Kovacevich is credited with developing the bank'’s obsession with cross-selling products to its customers.

Cross-selling works best in that example since the additional products are purchased at the same time in the same location as the primary product. It is less likely to succeed when a financial ...

Wells Fargo used to brag about its immense "cross-selling" skills, boasting of the many checking accounts, ATM cards and other "products" it pushed on Americans. And then the Wells Fargo fake ...

Wells Fargo's (WFC) first, and possibly the most important, operational strategy is focusing on cross-selling. It's the most important pillar of its operational strategy.

THE Chamber of Thrift Banks (CTB) has welcomed the cross-selling of financial products of financial conglomerates as an additional business for its members. CTB President Jose Teodoro K. Limcaoco ...