The Strategic Power Of Audience Segmentation In Pay Per Click

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Understanding Customer-Driven Pricing in E-Commerce

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.
IEEE

Customer Segmentation Based on Recency, Frequency, Monetary, Variety and Duration (RFMVD)

Abstract: In banking, maintaining customer retention and customer satisfaction are important. Effective customer segmentation can be a strategic tool to improve customer loyalty and business ...
IEEE

Enhancing Customer Relationship Management: Integrating Interpurchase Time with RFM Segmentation for Advanced Customer Insights

Abstract: In the evolving landscape of customer relationship management (CRM), traditional segmentation models such as reliability, frequency, and monetary (RFM) have been instrumental in tailoring ...
ecommercefastlane

Best Customer Loyalty Programs With Powerful Examples

In today’s competitive eCommerce landscape, customer loyalty plays a crucial role in the success of every brand. One of the most effective ways to foster that loyalty is through loyalty programs.