The conversion funnel assumes customers progress through predictable stages—awareness, consideration, and purchase. In practice, modern journeys rarely follow such a path.

Big data analytics in retail enables detecting customer behavior, discovering customer shopping patterns and trends, improving quality of customer service, and achieving better customer retention and ...

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

Sentiment Analysis Software Market Set For Rapid Growth Driven By AI-Powered Customer Intelligence. EINPresswire/ -- The sentiment analysis software market is emerging as a cornerstone of modern ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time. For much of the past decade, customer data platforms (CDPs) were positioned as ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. NIWOT, Colo., January 15, 2026--(BUSINESS WIRE)--Wiland™, the leading ...

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

In a broad sweep, Piper downgraded three names and cut price targets across the platforms and apps group, because ...

At the center of most modern software businesses is the subscription model. Software-as-a-Service has become the dominant approach because it provides stability and predictability. Instead of relying ...