Damian Lillard is one of the greatest ... as a needle-mover in the sneaker world. The Dame 10, Lillard’s 10th signature shoe with Adidas, is set to debut this summer with a striking colorway ...

Lillard, a 9x All-Star, was the mascot for NBA longevity and an advocate for player loyalty. In the end, however, not even Dame was willing to stick around on a team that he had no faith in to win ...

At a time when signature basketball shoes often push past the $150 mark, the Dame 10 will retail for under $100. That pricing puts Lillard’s latest sneaker in the same category as Ja Morant’s ...