Damian Lillard is one of the greatest ... as a needle-mover in the sneaker world. The Dame 10, Lillard’s 10th signature shoe with Adidas, is set to debut this summer with a striking colorway ...

The company also maintains its connection to Derrick Rose, who signed a $190 million contract in 2011. Rose continues to release new shoes, most recently the Adizero Rose 1.5s. Damian Lillard’s ...

Damian Lillard is an Adidas ... ESPN's NBA insider Shams Charania reported Wednesday. Lillard is now only the fourth active NBA player with a lifetime shoe endorsement, joining LeBron James ...

At a time when signature basketball shoes often push past the $150 mark, the Dame 10 will retail for under $100. That pricing puts Lillard’s latest sneaker in the same category as Ja Morant’s ...