A one-person ad agency is a lot more fun than the giant conglomerate size. You get to wear all the hats from copywriter to graphic designer to media buyer. (If your skills don't run to writing or ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...

The report claims US ad agencies unethically padded their profits with secret rebate schemes, and that's just the tip of the iceberg. Now that we've had some time to digest the findings, here are five ...

Madison Avenue was eager to signal to Wall Street this earnings season that not only are ad agencies on top of the much-hyped artificial intelligence trend — but that they've been working with ...