Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Using artificial intelligence at advertising agencies isn’t just an exciting future—it is ...
Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...
Every agency holding company is grappling with similar questions: How to add value at a time when automation puts jobs at risk? How to avoid a race to the bottom with marketer RFPs? And how to mollify ...
Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...
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All the Latest Game Footage and Images from Ad Agency Simulator Ad Agency Simulator offers a realistic simulation experience for those looking to embark on a career in the advertising industry. Are ...