The E-Commerce & Digital Marketing Association (ECDMA) announces the admission of Aleksei Sovetkin to its Senior Member tier, ...

Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in ...

QuitGPT is in the mold of Galloway’s own recently launched campaign, Resist and Unsubscribe. The movement urges consumers to ...

Dale Durham of Major, Lindsey & Africa examines the importance of cultural fit for associates when seeking new firms, and ...

For Question of the Week, Campaign asked Adland to share the Super Bowl LX work they wish they did. Like every Big Game, ...

Independent of FDA’s enhanced oversight, it’s clear that DTC promotion of weight loss drugs is having a moment, as companies go all in in pursuit of uptake expansion.

Turning Point with David Jeremiah has appointed Nathan Johnson to the new role of Executive Director of Marketing & ...

The 2016 trend on social media reveals how people are searching for connection right now — and how nostalgia can resonate ...

The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to drive sales and build brand equity.

Global AI-first cloud communications platform Infobip, celebrating two decades of innovation, predicts an imminent and ...

Founder of EventIQ turned events from one-off creative activities into predictable assets through Event Intelligence ...