Gurtej Singh Chawla, Director of Marketing at Innova Solutions, shares insights on modern B2B IT marketing, emphasizing ...

The E-Commerce & Digital Marketing Association (ECDMA) announces the admission of Aleksei Sovetkin to its Senior Member tier, ...

The event fostered dynamic discussion and peer learning, with participants exchanging ideas on how to remain competitive in ...

Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.

It feels like everyone who produced ad spots for this year’s Super Bowl with generative AI failed in terms of making gen AI ...

Following the trend from the past few years, Ben Affleck once again partnered with Dunkin' Donuts for another Super Bowl ...

The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns.

One of the year's biggest sporting events is upon us — and almost as notorious as the big game itself are the Super Bowl advertisements.

Google's top-ranked ad stood out for balancing emotional resonance with a clear demonstration of product value. The ad echoed the spirit of Google's iconic 'Parisian Love' spot from 2009, offering a ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

In order to become more effective, we can focus on four IQs for smarter marketing: data, search, social and cultural IQ.

For Question of the Week, Campaign asked Adland to share the Super Bowl LX work they wish they did. Like every Big Game, ...