Pharma ads during regular season NFL games in 2025-2026 were 104% more effective than average pharma ads on prime-time ...

The event fostered dynamic discussion and peer learning, with participants exchanging ideas on how to remain competitive in ...

The E-Commerce & Digital Marketing Association (ECDMA) announces the admission of Aleksei Sovetkin to its Senior Member tier, ...

Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.

Many of us fall back on folk medicine remedies for ailments, whether they’re proven to be effective or not. We asked editors ...

It feels like everyone who produced ad spots for this year’s Super Bowl with generative AI failed in terms of making gen AI ...

The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns.

Following the trend from the past few years, Ben Affleck once again partnered with Dunkin' Donuts for another Super Bowl ...

One of the year's biggest sporting events is upon us — and almost as notorious as the big game itself are the Super Bowl advertisements.

Google's top-ranked ad stood out for balancing emotional resonance with a clear demonstration of product value. The ad echoed the spirit of Google's iconic 'Parisian Love' spot from 2009, offering a ...

Tension: The people with natural marketing instincts rarely see themselves as marketers because their abilities feel too ...

In order to become more effective, we can focus on four IQs for smarter marketing: data, search, social and cultural IQ.