Marketers punched a variety of emotional buttons with their pricey 2026 Super Bowl TV ads — ranging from heartwarming and ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Panda Express kicked off their “Have You Eaten Yet?” campaign at Lunar New Year last year with a quirky family comedy. This year they went bigger and better, welcoming the year of the Horse with a ...

From clever humor to emotional storytelling, this year’s Super Bowl ads captured attention worldwide, turning brands into ...

Google and Pepsi were among the best ads of the Big Game, while Coinbase and ai.com got failing grades, according to one ...

Agency creatives weigh in on Rocket and Redfin's emotionally driven Super Bowl ad-and whether sincerity can still break ...

Super Bowl commercials 2026 delivered unforgettable ads with celebrities, AI themes, trailers, and humor that turned $7M ...

Consumer attention is difficult to capture, but emotional storytelling -- rather than rational approaches to advertising -- can dramatically drive brand growth and success. The Emotion Effect, a new ...

This year's commercials ran the gamut from moving and ingenious to baffling and bizarre. With emotional storytelling, ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...