The fragrance craze is entering jelly balm territory.

Notes of nuts, milk, and more: Here's what will go viral this year.

For brand leaders in fragrance, the implication is clear: Bottles should be treated as long-term assets, not seasonal packaging decisions. Design governance must sit alongside product strategy rather ...

Add Yahoo as a preferred source to see more of our stories on Google. Caftari, a neuroscents-based candle brand founded by Shreya Aggarwal, is launching direct-to-consumer Tuesday with two candles: ...

I got my first Mind Games scent—the spicy, rosy Grand Master—when the brand launched two years ago. Its vessel is shaped like a bishop on a chess board, and so are the bottles for the other nine ...

SHENZHEN, GUANGDONG, CHINA, January 29, 2026 /EINPresswire.com/ -- In the highly competitive fragrance market, ...

Ellis Brooklyn has come out with countless hits over the years but this week the brand has launched three new perfume mists that could rival Sol de Janeiro. They start at £28 for the smaller travel ...

An InStyle writer with over 165 perfumes (and counting) shared her favorite longest-lasting perfumes. Shop creamy gourmands ...

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Primaniacs will release perfumes based on the characterization and story arcs of Hinako and Fox Mask from Silent Hill f.