Marketing Dive

Why Liberty Mutual turned a viral ad moment into a new brand character

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

James Talarico pushes new ad in Texas US Senate race

Democrat James Talarico launched a new TV ad in his U.S. Senate campaign against Republican Ken Paxton this fall.
Campaign Live

Ad of the Week: Beefeater ‘Virtual Insanity (30th Anniversary)’ by Lucky Generals

This time with a banger from across the pond courtesy of Beefeater and its agency, Lucky Generals. Three decades after ...

Rihanna Gives A$AP Rocky 2 Seconds to Make Subway Pitch on Skin Care

It appears that his pitch about the benefits of hyaluronic acid caught the singer's attention.
Marketing Dive

Hanes embraces risqué marketing in creative shakeup for basics brand

Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.
Hosted on MSN

WWE SmackDown Results: Pat McAfee Returns To Join Randy Orton Attack Cody Rhodes

On the Road to WrestleMania, Pat McAfee returned to SmackDown to help Randy Orton launch a surprise attack on Undisputed WWE Champion Cody Rhodes on WWE SmackDown. In addition, Trick Williams ...
Hosted on MSN

Five wear-and-tear car parts that may not last as long as you think

A car is designed to last a long time, but not every part inside it is built as tough. Certain components wear down quietly, giving little warning before they fail. Others will be able to last the ...