An insider claims the controversial 'This is an Xbox' marketing campaign was just as contentious within Microsoft as company leadership shifts.

Makes sense. He’s been at Microsoft for 38 years. God bless him. But for it to be announced on a Friday afternoon via a ...

The Xbox co-creator questions whether an AI-focused strategy risks clashing with gaming’s creative foundations under new leadership.

A reader puts the blame for Xbox’s current problems squarely on Microsoft, blaming management failures, a lack of vision, and unwillingness to take risks.

Seven years after its launch, video game Fallout 76 continues to evolve, with new updates shaped by both fan feedback and inspiration from Amazon's Fallout TV series. Developed in collaboration ...

“Hi Asha Sharma, as the new Xbox CEO I hope that you understand how important exclusive games are and how games like Halo, Forza, Gears. Fable… Created an identity for Xbox and its players becoming a ...

On Friday, Phil Spencer announced his abrupt retirement from the position of CEO of Microsoft Gaming, overseeing Xbox and ...

Despite a new CEO, Xbox has so, so many current issues that feel impossible to extract from. How will they do it?

The new Xbox boss has also been sharing her Xbox gamertag with folks on social media, and that tag is known as "AMRAHSAHSA". She fully admits that she's "no Phil Spencer" when it comes to her gaming ...

Nadella "believes that games are going to be driven by AI," which is why he just "put a gen AI person in charge" of Xbox ...

These games aren't Halo, but they still deserve to be remembered for the near-perfect FPS gameplay they gave us.

Phil Spencer, who reshaped Xbox through landmark acquisitions and a bet on cloud gaming, is stepping down.