Hooters is going from an R-rating to a PG-13 as part of a new branding strategy to make it more family-friendly. The company’s CEO calls it 'Re-Hooterization.' ...

Hooters wants to go back to good food, good service and being a place for the whole family to eat starting with saying ...

Family dinner at Hooters? The American "breastaurant" chain known for its scantily clad waitresses is planning a wholesome rebrand, Bloomberg reported. HOA Restaurant Group filed for Chapter 11 ...

It was obvious to me, even as a kid, that this restaurant wasn’t made for me. It was there to serve the appetites of America’s men. And now its day may be ending. Hooters of America is about $300 ...

Hooters has a specific reputation — some call it a "breastaurant," after all — so rebranding as a family-friendly establishment would be quite a pivot. I headed to a Hooters a short drive from ...

Just last month, the chain shuttered one of its family friendly Hoots Wings by Hooters spin off restaurant, leaving just three. The concept launched in 2017 in Chicago sees diners order at a ...

Hooters is saying goodbye to Bikini Day ... the company wants to bring back a family-friendly atmosphere to what is a controversial brand. In the Bloomberg report, Kiefer shared, "You go to ...