As a nearly 60-year-old brand, Hot Wheels has been a playroom staple for generations of children. But while the tiny cars and buildable track sets have managed to find their way into the playrooms of ...

New Patented Hot Wheels Speed Snap Track System will start hitting retail shelves in June EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Today, Mattel, Inc. (NASDAQ: MAT) announced that Hot Wheels®, the number ...

Mattel's Hot Wheels brand is getting a major digital upgrade with the launch of the Hot Wheels Smart Track Kit, Race Portal, and Hot Wheels id vehicles, all of which are available exclusively from ...

Forbes contributors publish independent expert analyses and insights. Andy Robertson reports on technology & digital play. Hot Wheels id is a new smart car and track system from Mattel that combines ...

ST. GEORGE — As a kid, I would sometimes take up the entire basement family room with orange Hot Wheel tracks, trying to create the most elaborate road systems possible for my small diecast cars and ...

Hot Wheels made me into the car enthusiast I am. As a kid, I'd line up all of my cars in parking lots, organized by color. I'd launch them down my house's hallway and record which traveled the ...

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Hot Wheels tracks have been a staple in the toy industry for decades. Racing toy cars is a game that provides hours of entertainment, and having a track set that sends cars flying, looping and ...

Gamers have been addicted to the Mario Kart series on Nintendo consoles for decades, and now Hot Wheels is bringing that racing experience to real life. Mattel showed off the Mario Kart edition of its ...

Hot wheels track builder total turbo takeover track set online, Track Builder Total Turbo Takeover Hot Wheels Track System Review online ...

Mattel will continue to expand the Speed Snap Track offering even further in the years to come. Hot Wheels® is updating its tracks and playsets to feature a Speed Snap™ Track System, its most ...