Explore how loyalty programs are evolving into critical revenue engines, focusing on customer retention, data utilization, ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

“People go to the grocery store to buy goods and get discounts and deals – and not to be tracked, profiled, or have their ...

An in-depth look into the largest airline loyalty program in the world.

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

The program has changed significantly in recent years - here's how to maximize your benefits.

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Reading Time: 3 minutesStarbucks is dramatically reshaping its Rewards loyalty program starting March 10, 2026 — with new perks, status tiers and ways to earn and spend Stars. The changes aim to give ...

Some people hate customer loyalty programs. They don’t see value in them, don’t like sharing their personal information with companies, and don’t like their spending activity being tracked.

SeQura’s Adrián Escudé claims traditional loyalty systems are failing to build trust and explains how Bitcoin rewards can fix it ...

The airline will make it easier for travellers to earn sought-after status credits and move up tiers to keep customers from switching to rival loyalty programs.