Powered by OLAPLEX's patented Bond Building Technology (TM) and its new Damage Defense Cationic Complex, No.3PLUS brings professional-grade repair into a faster, simpler, more modern ritual that fits ...

But before opening your wallet, it’s important to know that pre-shampoo treatments aren’t necessary for everyone, experts say. Ahead, cosmetic chemists, a dermatologist and a hair stylist break down ...

Now you can get soft and smooth hair in less than three minutes.

Chloe Fineman stars in the product’s launch campaign, and is clearly a major fan of the reformulation. “No.3 has always been ...

Three editors put the new version of Olaplex's best-selling treatment to the test.

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s ...

Skin experts explain exactly what a vitamin C serum is and why it deserves a spot in your routine. Plus, the best vitamin C ...