Powered by OLAPLEX's patented Bond Building Technology (TM) and its new Damage Defense Cationic Complex, No.3PLUS brings professional-grade repair into a faster, simpler, more modern ritual that fits ...

But before opening your wallet, it’s important to know that pre-shampoo treatments aren’t necessary for everyone, experts say. Ahead, cosmetic chemists, a dermatologist and a hair stylist break down ...

Now you can get soft and smooth hair in less than three minutes.

Chloe Fineman stars in the product’s launch campaign, and is clearly a major fan of the reformulation. “No.3 has always been ...

Three editors put the new version of Olaplex's best-selling treatment to the test.

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s ...

Skin experts explain exactly what a vitamin C serum is and why it deserves a spot in your routine. Plus, the best vitamin C ...

It layers beautifully over both matte and dewy primers and doesn’t cling to dry patches—a win for winter skin that’s still recovering from last season’s harsh weather. On set, it holds up under hot ...

The Daily Mail's deputy travel editor, Hayley Minn (pictured in Amalfi) reveals what she packs in her travel wash bag for every holiday.

Hobbiton, ski resorts, fjords and glaciers, they're all waiting for you in New Zealand. And, thanks to this flash sale on Air New Zealand flights, you can get there for just $250 each way.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...