While no one was begging for a reformulation of the Olaplex no.3, the no.3 plus complete repair treatment proves it was ...

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s ...

Powered by OLAPLEX's patented Bond Building Technology (TM) and its new Damage Defense Cationic Complex, No.3PLUS brings professional-grade repair into a faster, simpler, more modern ritual that fits ...

"It gives me that instant softness and strength," Chloe Fineman raved of the fresh formula.

Three editors put the new version of Olaplex's best-selling treatment to the test.

But before opening your wallet, it’s important to know that pre-shampoo treatments aren’t necessary for everyone, experts say. Ahead, cosmetic chemists, a dermatologist and a hair stylist break down ...

The new formula, replacing the original No.3, focuses on immediate payoff as well as ease of use.

Instead of continuing to sacrifice one struggle for another, I made it my mission to discover the best – and most lightweight ...

Six planets will align on Feb. 28, but not all will be seen with the naked eye. Here's how to watch the cosmic parade.

The new No.3Plus Complete Repair Treatment is powered by the brand’s Bond Building Technology and new Damage Defense Cationic Complex, which works from cortex to cuticle by rebuilding all three ...

Curtain bangs' wispy cousin.

In an industry where there is an overwhelming amount of product launches daily, Product Of The Week helps you cut through the noise. To help you find your new beauty and wellness favorites, this ...