While no one was begging for a reformulation of the Olaplex no.3, the no.3 plus complete repair treatment proves it was ...

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s ...

Powered by OLAPLEX's patented Bond Building Technology (TM) and its new Damage Defense Cationic Complex, No.3PLUS brings professional-grade repair into a faster, simpler, more modern ritual that fits ...

"It gives me that instant softness and strength," Chloe Fineman raved of the fresh formula.

Three editors put the new version of Olaplex's best-selling treatment to the test.

But before opening your wallet, it’s important to know that pre-shampoo treatments aren’t necessary for everyone, experts say. Ahead, cosmetic chemists, a dermatologist and a hair stylist break down ...

The new formula, replacing the original No.3, focuses on immediate payoff as well as ease of use.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Anthropic’s latest release, Claude Opus 4.6, reflects a shift that goes beyond model upgrades or benchmark wins. The focus is increasingly on whether AI systems can be trusted to handle sustained, ...

Our lifestyle writer followed this dedicated routine for 3 months to stop hair loss and shedding. Here's her verdict.

Stressed-out tresses have met their match with these 10 nourishing hair masks. There’s a lot to love about summer: days spent ...

Strathberry is another brand which Princess Kate owns a few pieces from. This bar-top chain tote bag is currently on sale with a great 45% discount. The navy bag is made from leather, with gold ...