Ed-a-Mamma’s maternity collection offers stylish yet comfortable pieces designed to support mothers through pregnancy and beyond. From flowing dresses to soft loungewear, the brand’s maternity ...

Athiya Shetty wore a beige-hued ribbed full-length bodycon dress picked from the brand Sandro Paris that came in with a sleek ...

Pregnancy and postpartum are transformative journeys, demanding clothing that adapts to your body—not the other way around. In India, where 85% of pregnant women report discomfort from ill-fitting ...

When I was pregnant with my first child, a friend proudly told me “I didn’t buy any actual maternity clothes for any of my pregnancies.” I had only made one maternity wear related purchase ...

There was a time when pregnancy was deemed synonymous with ugly and bulky clothing. And whom to blame? There were no choices.